International pharmaceutical and diagnostics manufacturer

Market access and product launch strategy for a new diagnostic test analyzing the marketing, regulatory and reimbursement environment in 7 countries.

Strategy has been further elaborated in an action plan with detailed activities for

  • Product launch and registration
  • Competitive positioning
  • Regulations to obtain reimbursement
  • Stakeholder involvement and management

for each country.

The project was completed by a recommendation for the most promising launch sequence and approach.

Growing specialized diagnostic company

Business review, business planning and preparation for financing round. Product and service strategy.

  • Markets definition and prioritization strategy
  • Market and competitive landscape analysis
  • Financial plan
  • Funding services and valuation
  • Target operating model
  • Support in investor engagements

Large diagnostic company

Strategy and deployment of Master Data Management governance for several domains

  • Definition of MDM strategy
  • Definition of governance organization, roles & responsibilities, processes & guidelines
  • Definition of key performance indicator framework
  • Deployment of all program parts to relevant stakeholders depending on the domain
  • Program & stakeholder management

Large diagnostic company

Innovation Strategy and corresponding governance organization

  • Definition of innovation strategy
  • Definition of governance organization, roles & responsibilities, processes & guidelines
  • Definition of key performance indicator framework
  • Definition of a new innovation process