International pharmaceutical and diagnostics manufacturer
Market access and product launch strategy for a new diagnostic test analyzing the marketing, regulatory and reimbursement environment in 7 countries.
Strategy has been further elaborated in an action plan with detailed activities for
- Product launch and registration
- Competitive positioning
- Regulations to obtain reimbursement
- Stakeholder involvement and management
for each country.
The project was completed by a recommendation for the most promising launch sequence and approach.
Growing specialized diagnostic company
Business review, business planning and preparation for financing round. Product and service strategy.
- Markets definition and prioritization strategy
- Market and competitive landscape analysis
- Financial plan
- Funding services and valuation
- Target operating model
- Support in investor engagements
Large diagnostic company
Strategy and deployment of Master Data Management governance for several domains
- Definition of MDM strategy
- Definition of governance organization, roles & responsibilities, processes & guidelines
- Definition of key performance indicator framework
- Deployment of all program parts to relevant stakeholders depending on the domain
- Program & stakeholder management
Large diagnostic company
Innovation Strategy and corresponding governance organization
- Definition of innovation strategy
- Definition of governance organization, roles & responsibilities, processes & guidelines
- Definition of key performance indicator framework
- Definition of a new innovation process